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Capitalizing on the fact that with the start of a New Year, a lot of smokers will set a resolution to quit smoking, Public Health England (PHE) has launched a campaign encouraging smokers to attempt quitting with the help of electronic cigarettes.

 

The PHE is renowned for being actively involved in campaigning for the use of e-cigarettes as smoking cessation tools. In fact following the release of a 2016 study indicating that vaping is at least 95% than smoking, the organization had even issued guidelines for employers urging them to support vapers at their workplaces.

 

Last October, the PHE teamed up with the Independent British Vape Trade Association (IBVTA) in launching the Stoptober campaign, which offered smokers a number of suggestions to quit, and highly recommended the combination of behavioral support and the use of Nicotine Replacement Therapies (NRTs), amongst which vaping products. Then this month, the two organizations teamed up again making e-cigarettes a key focus in their latest campaign.

Pro-vaping campaigns are paying off

Since the PHE’s statement is 2016 pointing out that e-cigarettes are significantly safer than their combustible counterparts, a number of studies also indicating the same results have been published. Efforts by the PHE and IBTVA have contributed greatly to the general attitude towards e-cigarettes in the UK, and data has indicated that thanks to the widespread use of the products, the country is now boasting the second lowest smoking rates in Europe and the lowest ever reported locally.

The latest data obtained from an annual survey, the Smoking, Drinking and Drug Use Among Young People in England – 2016, indicated that even the proportion of adolescent regular smokers is at a record low.

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