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When a world leading cancer research rep says that smoking related cancers could be reduced by switching people to e-cigarettes, you would think the rest of the public health community would take notice. They have, but the reaction is not what you might expect.

Join us today for an exclusive in-depth discussion with Linda Bauld, Chair in Behavioural Research for Cancer Prevention at Cancer Research UK and the Deputy Director of the UK Centre for Tobacco and Alcohol Policy. She is a co-author of the Royal College of Physicians report “Nicotine without Smoke” and is at the epicentre of the continuing battle to prevent smoking related cancers.

Why does Bauld recommend e-cigarettes? What does she think of the Canadian Cancer Society’s recent anti-vaping public service ad campaign? And, find out why she thinks nicotine has been demonized—only on RegWatch by RegulatorWatch.com.

Join us today for an exclusive in-depth discussion with Linda Bauld, Chair in Behavioural Research for Cancer Prevention at Cancer Research UK and the Deputy Director of the UK Centre for Tobacco and Alcohol Policy. She is a co-author of the Royal College of Physicians report “Nicotine without Smoke” and is at the epicentre of the continuing battle to prevent smoking related cancers.

Why does Bauld recommend e-cigarettes? What does she think of the Canadian Cancer Society’s recent anti-vaping public service ad campaign? And, find out why she thinks nicotine has been demonized—only on RegWatch by RegulatorWatch.com.

Produced by: Brent Stafford

Released on July 22, 2016

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